SpinMall.com

The ad went from no inquiries per publication, to 6 inquiries! And with an average spend of $1,500 , this makes me happy!' Debbi, Golden Tan Solariums 'I was getting a zero response rate from an ad in a mothers magazine.

We get at least five calls a day off it, and previously would only have got five a week! That's a fantastic response!' Lester, Action Electric Limited 'I found out from using the NZ Small Business Ad Writing Guide that I'd been marketing my body contouring product the complete wrong way , and that was why my big advertising spend wasn't generating a single call .

However, just two of the strategies in my Yellow Pages ad, has immediately increased my turnover by 50% - and this result is in my off-peak months! My phone is ringing hot! This result has turned my business around which has made all aspects of my life more positive.

It's going to be a great year!' Graeme, All Clean Carpet Cleaning Do You Commit Any Of These 7 Common Marketing Sins? Try some ads and hope they work (after all the advertiser....

Within TWO MONTHS of implementing the strategies, my turnover increased by $12,000 with a marketing campaign which cost me less than $500! ' Anita Adams, Astute Accounting 'I was dubious about getting help for my business.

The ad was costing me over $300 a pop and making me nothing! I re-wrote my ad using the principles in the Small Business Ad-Writing Guide and got 151 hits to my website on the first day of the publication! From this, my consultancy was booked out for a month! Now, I just bring out the same ad when I need it because I know it will get this type of response every time!' Tania, Sleep Easy Limited 'Before I got this guide I was struggling to get cash-flow into my business.

I'd been doing OK on my own for 7 years.

The guide showed me how to define my business more for the benefit of the customer, and make me look at the product differently.

Just this one ad is helping my company thrive in the recession.